To promote the Lolë men and women fall-winter 2018 collection, bicom organized a training session at Bolo, in Toronto and a spinning session at SpinÉnergie, in Montreal. The objective of this intimate VIP event was to showcase the new products to media and influencers. Guests also had the opportunity to try on the new collection and experience the athletic gear during these private sessions. Additionally, attendees also received promotional gifts.
Spinning session at SpinÉnergie in Montreal
An intimate group was invited at SpinEnergie in Montreal, where guests had the opportunity to fully experience Lolë’s new Fall/Winter 2018 collection by trying on the gear for their spinning session. A healthy menu was also organized for attendees.
Training session at BOLO in Toronto
Guests in Toronto participated in a private training session at BOLO fitness. Energy balls, chia bowls and BOLO smoothies were served post workout.