Influencer Marketing
With comprehensive expertise in creating and managing influencer relationships, we build genuine relationships between your brand, influencers, and their communities. Our specialists make sure your brand reaches the right influencers at the most strategic levels, from nano influencers to celebrities. Our priority is to find the influencers who will best represent your values and mission.
Tailored strategies that meet your requirements and objectives
- Creation of communication plans, including core messages
- Determination of KPIs
Establishment of targeted content creator lists
Specialized writing
- Key messages
- Full briefs
- Personalized approaches
Development and management of agreements and contracts
- Identification of specific content requests
Complete campaign coordination
- Development of creative strategies related to creative mailings
- Management of product mailings
- Management of invitations/event attendances
- Development of strategic calendar for releases
- Release approvals
- Follow-up on content production
Results and impact monitoring
Detailed reports, recommendations and performance/ROI
Want to get influencers working for you? Get in touch with Laetitia.
Our experience
Related projects
Influencer Marketing — Volkswagen Taos & Tiguan
Opportunity Volkswagen Canada commissioned bicom to create and execute a paid influencer campaign to raise awareness and promote two of their models as per their marketing calendars: 2022 Taos and the 2022 Tiguan Facelift. The campaign was executed across Canada (ON, QC, BC and [...]
Influencer Marketing — National Campaign for Olang
Opportunity Olang, the Italian boot company, renewed its mandate with bicom for a fifth year in a row to orchestrate an integrated national influencer and media relations campaign. The main objective was to increase brand awareness and visibility among Canadians and promote the FW20/21 [...]
Influencer Marketing — Launch of the Versailles yogurt flavours
[gallery link="none" size="full" ids="109426,109428,109430"] Opportunity The primary objective was to introduce the collection and its two limited-edition flavours, raspberry mint and lemon ginger, and build organic social media buzz. Actions bicom developed an organic influencer marketing campaign, sending creative mailers (containing a yogurt [...]
