Influencer — Marketing & Communications — Toronto + Montreal

Influencer Marketing

We're Influencer Marketing pioneers. Over the last decade, we've developed authentic relationships with emerging and established influencers. Our social media engagement specialists ensure that brands reach the right influencers at the most strategic levels - from nano-influencers to celebrities.

  • Strategy and work schedule creation
  • Key message development
  • Research and assembly of a global content creators list
  • Customized writing approaches
  • Agreements and contracts for sponsored partnerships with content creators
  • Content production monitoring
  • Monitoring impacts and benefits
  • Detailed Reports, Recommendations and Performance Measurement

Our experience

Related projects

Influencer Marketing — National Campaign for Olang

Opportunity Olang, the Italian boot company, renewed its mandate with bicom for a fifth year in a row to orchestrate an integrated national influencer and media relations campaign. The main objective was to increase brand awareness and visibility among Canadians and promote the FW20/21 [...]

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Influencer Marketing — Annual campaign for WonderBra

[gallery size="medium" ids="110372,110414,110410"] Opportunity Canadian lingerie brand WonderBra wanted to increase awareness among younger consumers and create an engaged nano-influencer community, leading bicom to ideate an annual campaign to generate national brand fidelity. Actions bicom orchestrated an influencer marketing campaign, targeting brand-aligned nano influencers [...]

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Influencer Marketing — Campaign for BRP-X

Friends and family recommendations have 10x more impact on social media, bicom chose for a collaboration of nano-influencers.

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Influencer Marketing — “Local love” Campaign for Metro

Opportunity For Spring/Summer 2019, Metro Québec wanted to champion their local products through partnerships with content and recipe creators. The objectives: Create reach through a “local love” influencer marketing campaign; Build buzz through contesting; Secure the largest seasonal share of voice on social media; [...]

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Influencer Marketing — Launch of the Versailles yogurt flavours

[gallery link="none" size="full" ids="109426,109428,109430"] Opportunity The primary objective was to introduce the collection and its two limited-edition flavours, raspberry mint and lemon ginger,  and build organic social media buzz.   Actions bicom developed an organic influencer marketing campaign, sending creative mailers (containing a yogurt [...]

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Influencer Marketing — Winter Outerwear Collection

[gallery link="none" size="full" ids="109196,109194,109198"] Opportunity Rudsak wanted to use its winter outerwear as a beacon to build brand awareness, recruit new social media followers and drive e-commerce traffic. To reach these objectives, the brand sought to build an integrated e-PR strategy by targeting influencers [...]

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What they say about us

Family

bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT

Helpful

The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Integrity & Rigor

For people like us, working in the web industry, it was necessary to partner with a company that has the knowledge, contacts and effective strategies in the traditional world. With bicom, we found a partner that shares many of our values such as integrity and rigor. They were able to identify the opportunities that we could never gasp and the results were beyond our expectations. In addition, it was fun!
Simon Lamarche
Associate, Adviso

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, VÉRO magazine

Proactivity

The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun

Intuitiveness

I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail

Creativity

By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger

Expertise

As a fashion retailer it was important to find an agency with a solid understanding of our brand and strong media relationships across Canada’s various regions – bicom is precisely that. Rarely found in the agency world, bicom is a team built on strategic thinking as well as being proactive in their tactics and experts at execution.
Gabby Sabharwal
Public Relations, ARITZIA

Honesty

What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.