Influencer MarketingRead our thoughts on the subject.
Influencer marketing during the COVID-19 crisis
Time and the economy seem be screeching to a halt. People are captive at home and active on social networks and e-commerce more than ever, seeking entertainment as a distraction. Brands are now questioning their marketing practices, especially with influencers – should we pause [...]
What kind of influencer are you?
“When I grow up I want to be an influencer” The advent of social media created a new arena for online marketing, and influencers were the first to fully understand its persuasive power. Today, brands have caught on, using influencers for everything from ad [...]
Presentation of RW&Co. Spring Preview
To present RW&Co. Sping Preview 2019 to media and influencers in Toronto & Montreal, bicom suggested bringing the campaign ideation and mood board to life within the offices of the agency.
Influencer or Influencee?
Back in the ‘90s, do you remember the shirts covered with big logos that roamed the halls of your high school? Girls sporting their Roots hoodies lit up our teenage micro-universe. Clear complexions, rosy cheeks, shiny hair: they glowed with health as they blithely [...]
Influencer marketing in public relations and ROI
Whether to increase brand awareness, customer loyalty or generate business opportunities, brands and their agencies compete to build relationships with relevant influencers. Since increasingly important budgets are attributed to this growing practice, the question of measuring contribution and ROI is more relevant than ever. [...]