Media Relations Services | Montreal & Toronto

Media Relations

The media landscape continues to evolve exponentially, and journalists contend with significant time and content pressures. Fully aware of this reality, we connect with the right person, with the right angle, with the right information, at the right time. For a successful public relations campaign, we develop and execute the necessary elements to set brands up for success.

Strategic development and ideation based on project objectives and requirements

  • Creation of communication plan, including core messages
  • Choice of distribution channels
  • Determination of KPIs

Competitive analysis and monitoring

Specialized writing

  • Press releases
  • Newsletters
  • Translations for your target audiences

Spokesperson training

  • Personalized training sessions
  • Coaching and assistance with TV and radio interviews

Establishment of targeted global media lists

Distribution, personalized follow-ups, and management of media requests and specific approaches

  • Advertorials
  • Distribution via newswires
  • Paid television or radio segments
  • Contest organization

Results monitoring

Detailed reports, recommendations, and performance measurement/ROI

Our experience

Related projects

Sézane

bicom has been mandated to support the brand for the very first time on the Canadian market by encouraging Canadian women to shop on its website while highlighting its tenth anniversary. The results? 640M media impressions in less than 6 months

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Emily's Pillow

bicom led a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada, as well as managing organic influencer relations in the U.S. and English Canada.

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Hettas

Hettas has mandated bicom to lead a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada

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PR Industry Trends

Is PR still a thing today?

Opportunities for French brands in the Canadian and Quebec markets
What they say about us

Driven solutions

It’s been a real pleasure collaborating with the team at bicom. They are professional PR strategists who know how to propose ROI driven solutions to their clients. They take the time to get to know their clients and are always available to answer any questions and guide us in the right direction. We have definitely seen their impact on our business and it’s been nothing but positive.
Shari Nowroozi
Social & Advocacy Acceleration Manager, L'Oréal Luxe

Family

bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT

Helpful

The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, multiple magazines, KO Media

Proactivity

The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun

Intuitiveness

I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail

Creativity

By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger

Honesty

What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.

Events

We have worked with the bicom team on multiple projects and events over the past 2 years, and we can honestly say that each one has been such a pleasure. Each member of the bicom team provides detailed briefs, recaps and feedback, they are extremely committed, always available to brainstorm and open to new & creative ideas, making our process as a design and event agency as seamless as it could possibly be. They have found the sweet spot in guiding us with the client, managing expectations and allowing direct communication that keep projects streamlined and moving at a productive pace. Their collaboration and support in conceptualization through to execution has allowed us to create some of the best events in Canada!
Sabrina Lopes
VP, Co-Creative Director Experiential, MWDesigns Agency

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Influencer Marketing

Influencer marketing is still a recent concept, but as a pioneer in this field, bicom has been developing solid and authentic relationships with emerging and established influencers for over a decade. We have also created the first community of nano influencers in Canada, a term unknown two years ago.
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