Trending in 2025: Guava Girls Summer - bicom

Trending in 2025: Guava Girls Summer

After brat summer, tomato girl summer, or even strawberry make-up make some room for the latest new summer trend: guava! Get ready because pink and, green will take your closet, skincare, and even haircare by storm. The Guava Girl aesthetic is a lifestyle of glowy skin, shiny hair, vibrant clothes, and playful interiors! We simply can’t resist it! From downtown to the beach, the Guava Girl trend is everywhere, and we love it!

Discover below a bicom’s selection that will stick with you for the rest of the summer!

A summer and tropical-inspired closet

Whether you’re going to the gym, the beach, or to the office, add a touch of pink or green (or both) at the same time to your wardrobe.

tendance été 2025: guava girls

From left to right, top to bottom
RW&CO – Sleeveless Fit-and-Flare Midi Dress –  
$69,95 (in sale) // Wonderbra -EcoPure Bra –  $56 
Smartwool – UltraLight T-shirt –
$85 // Sézane – Aria Top – $100
Sézane – Justine Maxi Basket –
$570 // Hettas –  Alma Cruise Running – $238

 

A fresh and glowy skincare routine

This summer, the motto is: keep it simple, fresh, and radiant. We adopt a routine that will brighten, hydrate, and keep our complexion clean, which will help us get a natural glow.

tendance été 2025: guava girls

From left to right, top to bottom
CeraVe – Hydrating Micellar Water – 
$14,99 // SkinCeuticals – Phyto Corrective Mist –  $95
La Rosée – Healthy Glow Concentrate –
$55.50 // Vichy – Normaderm Anti-Acne lotion – $30.95 // Garnier – Micellar Cleansing Eco Pads – $14.99  // Avène – Gentle exfoliating gel  – $26 // Reversa – Eye care  – $39

 

 

Voluminous and shiny haircare routine

The Guava Girl aesthetic is from head to toe, and the glow isn’t limited to just your skin. We want our hair to be as hydrated and shiny as our skin, whether we opt for a voluminous look or the perfect slick back bun.

tendance été 2025: guava girls

From left to right
René Furterer – Tonucia Replumping Shampoo – 
$44 // Redken – Volume Injection Range –  $27.99 // Klorane – Oil absorbing Dry Shampoo – $19.20 // Redken – ACG Naked Gloss Lightweight Oil – $53.99  // Garnier – Sleek & Shine Frizz Tamer – $13.99

 

A fruity and colorful lifestyle

The Guava Girl trend is also a lifestyle, from our tea to our decor, while not forgetting our perfume too: we adopt the aesthetic everywhere to make summer last longer.

tendance été 2025: guava girls

From left to right
Four O’Clock – Jasmine Lotus Flower Organic Fairtrade Green tea – 
$10.99 // La Maison Générale – Gubi desk lamo –  $1,348.00$ in store (Montreal) // SOJA&CO. – Candle Citronella and Palmarosa – $36 // La Maison Générale – Blossom Perfume Kanopé – $74 in store (Montreal)


Sophie Charlier