Avène Mother's Day Brunch in Toronto - bicom
Events

Avène – Mother’s Day Brunch

2025
In April 2025, to highlight their Dermabsolu range, Avène Dermatological Laboratories mandated bicom to organize their Mother’s Day Brunch in Toronto. 18 content creators attended the event at Sara’s restaurant with the mother figure of their choice, to spend a special moment with them. They had the opportunity to do a duo photoshoot session and had make-up touch-ups while enjoying the brunch with brand experts.
36
Guests
102
Mentions on social media
25.6M+
Potential impressions on social media

For this event, bicom did the following actions:

  • Organization and conceptualization of the event, aiming to raise awareness around Dermabsolu while inviting relevant content creators.
  • Coordination of the event and suppliers management, including Sara’s restaurant, the photographer, the make-up artist, the florist, and the decor in the restaurant.
  • On-site coordination of the event, including assembling and disassembling the decor, coordinating the photoshoot session during the brunch, and welcoming the guests.

Results

25,6M+ potential impressions on social media

102 mentions on social media

avene