Opportunity
The local vegan handbag and accessory brand Lambert has carved out a niche for itself in the Quebec fashion market since its inception in 2017. With its ethical values, local design and choice of quality materials, more than a hundred products are available on its online store, its physical store in Montreal and at retailers across Canada.
The brand releases approximately five new collections each year. Recently, Lambert has entered the travel industry by designing a suitcase and a weekend bag, a first step in this field.
Actions
With the holidays approaching, b nation and Lambert reached out to men and women across the country to offer them a set of three clutches in a gift box, perfect for putting under the Christmas tree, and a handbag from their new Holiday collection.
Recruiting a total of 60 nano-influencers, the campaign took place from the beginning through mid-December 2022, the participants commissioned to post at least 1 static post and 3 stories. They also had a personalized promo code of 15% discount to share.
The campaign allowed the nano-influencers to post about this local handbags and accessories brand, in an effort to make the company known outside of Quebec. But also, to encourage their community to buy a Lambert product for Christmas.
Results
The nano-influenceurs campaign had an impressive average participation rate of 98% for 60 participants.
By the end of the campaign, this b nation campaign generated :
- 298 mentions
- 229 stories
- 33 static posts et 35 Reels on Instagram
- 1 Tik Tok video
- More than 85,000 total interactions
- 12,831 likes
- 3,881 comments
- 67,301 views
- A total reach of 1,6 million potential impressions
- An average engagement rate of 8% for static posts and 14% for IG Reels.
