Opportunity

Maison Riviera, a Quebec-based dairy product company, asked bicom to promote its new launch, The Oat Vegan Delight, through a b nation campaign.

Objectives

In support of a traditional public relations campaign to introduce The Oat Vegan Delight to the Canadian market, bicom organized a Canada-wide campaign to increase the brand’s visibility and awareness on social media.

Through the b nation, we also wanted to create a visual content database for the brand for year-round use.

Results

This campaign was a success, all the objectives were surpassed.

• 19 participants
• 165 mentions, which was 205.5% more than the initial objective
• An average of 9 posts per nano-influencers (when only 3 were requested in the initial brief)
• 95% participation rate
• 802,665 impressions
• 4 nanos accepted to host giveaways for free after the campaign started (not part of the initial brief), testifying on how much they loved the products and the brand