In support of a traditional public relations campaign to introduce The Oat Vegan Delight to the Canadian market, bicom organized a Canada-wide campaign to increase the brand’s visibility and awareness on social media.
Through the b nation, we also wanted to create a visual content database for the brand for year-round use.
This campaign was a success, all the objectives were surpassed.
- 19 participants
- 165 mentions, which was 205.5% more than the initial objective
- An average of 9 posts per nano-influencers (when only 3 were requested in the initial brief)
- 95% participation rate
- 802,665 impressions
- 4 nanos accepted to host giveaways for free after the campaign started (not part of the initial brief), testifying on how much they loved the products and the brand