85%
Turnout rate
254
Pieces of content shared on social media
22.2M
Potential impressions on social media
For this mandate, bicom took the following actions:
- Organization of a media and influencer event in Toronto during the first week of November to support the launch of the new holiday collection,
- Inviting media and influencers to the event, management of RSVPs,
- Follow-up on production of event elements (catering, decor, ambiance, etc.)
- Distribution of newsletter to press list and personalized follow-up to ensure media coverage.
Results
22.2M potential impressions on social media
254 mentions on social media
