Bouclair Outdoors Collections Launch Event - bicom
Event Production

Bouclair – Outdoors collections launch event

2025
In March 2025, bicom was mandated to organize a launch event with traditional media and content creators from the Greater Toronto Area to promote the new Outdoor Collections, increase brand visibility and generate buzz with organic coverage.
112
Mentions on social media
10,1M+
Potential impressions on social media
673
Media hits
240,6M+
Potential media reach

For this mandate, bicom did the following actions:

  • Curated and executed a targeted media and influencer event to launch Bouclair’s new outdoor collection
  • Secured an HGTV décor expert to highlight seasonal trends and elevate brand authority
  • Transformed the retail space with immersive activations, including custom passports and themed games
  • Managed end-to-end event production, including catering, décor, and ambiance
  • Led post-event media outreach with branded communications and personalized follow-ups to drive coverage

Results

10,1M+ potential impressions on social media

112 mentions on social media

673 mentions in the media

240,6M+ potential reach in the media