150
Guests
85
VIP mailers sent
580+
Mentions on social media
49.9M+
Potential impressions on social media
1000+
Consumers attended
For this mandate, bicom did the following actions:
- Curated a list of Toronto-based influencers for the event and VIP mailer
- Secured media coverage, attendance and promotion of the popup and new launch
- Created an Eventbrite link for the consumer-facing portion
- Managed post-event thank-yous and photo distribution
Results
49.9M+ potential impressions on social media
580 mentions on social media
150 guests attended
85 VIP mailers sent
1000+ consumers attended