Influencer Marketing for CeraVe event in Toronto - bicom
Media Relations & Influencer Marketing

CeraVe Hair Care

2025
bicom was tapped by CeraVe to promote the launch of its new hair care line, managing media and influencer outreach for a very special Toronto event. The team handled guest invitations (media and influencers) for this pop-up, coordinated on-site presence, and delivered exclusive iced VIP mailers to top content creators.
150
Guests
85 
VIP mailers sent
580+
Mentions on social media
49.9M+
Potential impressions on social media
1000+
Consumers attended

 

For this mandate, bicom did the following actions:

  • Curated a list of Toronto-based influencers for the event and VIP mailer
  • Secured media coverage, attendance and promotion of the popup and new launch
  • Created an Eventbrite link for the consumer-facing portion
  • Managed post-event thank-yous and photo distribution

Results

49.9M+ potential impressions on social media

580 mentions on social media

150 guests attended

85 VIP mailers sent

1000+ consumers attended

CeraVe Hair Care Launch