Logient - Corportate Services - bicom
Corporate services

Logient

2021
bicom was mandated by Logient to rethink a brand positioning and awareness strategy through media relations. Our objective was to capitalize on the announcement of the acquisition of the company to generate positive visibility opportunities.t.
66 419 852
Total impressions
19
Digital publications
1
Television spinoff

Founded in Montreal in 2000, Logient is the only company in the Montreal market that offers under the same roof such a diversified service offer in terms of business software, a development, integration, consulting and management offer that is adapts to the needs of each client, whatever they may be. In 2021, a new CEO took over the helm of the company: Vincent Godcharles.

 

In order to achieve the objectives, our goal was to increase the visibility of Logient as a growing company in the Quebec media landscape with these actions: Traditional media relations campaign targeting industry media and the business press, personalized approaches to relevant media to position Logient and its president as an expert in relevant news topics, and ddress the angles of growth, Quebec ownership and takeover.

 

Results

Overall Results :  66 419 852 total Impressions.

NEWS WIRE / CNW :

19 spin-offs , for a reach of 61 562 352 impressions

19 digital publications (website, blog and digital)

BICOM CAMPAIGN  :

10 spinoffs, for a total of 4 857 500 impressions

9 digital publications numériques (websites, blog et digital)

1 television spinoff