Emily’s Pillow

2025

Emily’s Pillow is a French brand that offers a range of products made from 100% natural pure silk, crafted with exceptional quality such as pillowcases, sleeping masks. The brand has collaborated with bicom to lead a media relations campaign aimed at raising brand awareness and securing maximum exposure across English and French Canada, as well as managing organic influencer relations in the U.S. and English Canada.

187

media hits

65.7M

media impressions

interviews

5.4M

social media impressions

Emily's Pillow - City Parent — City Parent

In the span of 4 months, bicom put together the following actions:

Executed strategic media relations across national, and regional outlets.
Deployed 3 strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach.
Generated 65.7M impressions in just 4 months, driving strong brand awareness.
Achieved coverage in top-tier Canadian media outlets, including La Presse, Postmedia, Clin D’Oeil & 7 Jours.
Organized three interviews with Emily’s Pillow founder with leading publications such as La Presse & Coup De Pouce to further amplify the brand story.
Coordinated an influencers mailer with a curated list of 57 influencers in the US & English Canada to increase brand awareness.
Coordinated paid broadcast segment in the US to amplify reach.