Digital Marketing for Four O'Clock - bicom
Digital Marketing

Four O’Clock

2024-25
The Quebec-based tea company Four O’Clock has tasked bicom with managing its social media channels from September 2024 to June 2025, with the main objective of increasing brand awareness in English-speaking Canada.
2,7M+
Paid + Organic impressions
53K+
Total engagement
+1 048
Followers on Instagram
14,3K+
Clicks to the website
$0.50
Cost per click

For this mandate, bicom did the following actions during a 10 months period:

  • Creation of monthly content calendars for Facebook and Instagram
  • Production of photo and video content for social media
  • Development of Meta ad campaigns focused on awareness and traffic
  • Weekly post boosts aimed at driving engagement
  • Daily community management

 

Results

2,7M+ paid and organic impressions

53k+ total engagement

+1 048 followers on Instagram

14,3k+ clicks to the website

Cost per click of $0.50