2
Events
135
Guests
559
Mentions on social media
26,3M+
Potential impressions on social media
For this mandate, bicom did the following actions:
- VIP Mailers : Curated packages encouraged creators to try the limited-edition ice cream (Toronto & Montreal), rediscover Garnier’s micellar water, and promote the pop-up on social media.
- Influencer Events : Initially aiming to host 50 creators per city, the turnout exceeded expectations, resulting in strong on-site content generation.
- Public Events : 700 free micellar waters and scoops were distributed in each city. Promoted via Eventbrite and relayed massively by both Canadian media and ice cream shops, the event was such a success that all units were gone within hours!
- To elevate the experience, both the venues and the VIP mailers were fully branded—featuring custom backdrops, micellar walls, and photo ops—to drive visual engagement.
Results
26,3M+ potential impressions on social media
559 mentions on social media
135 influencers attended
