For this mandate, bicom put together the following actions:

• Deployed two strategic media pitches and secured inclusion in bicom’s newsletters to maximize reach.
• Generated 163M impressions in just three months, driving strong brand awareness.
• Achieved coverage in all top-tier Canadian media outlets, including La Presse, Postmedia, Toronto Star, Montecristo, Mitsou Magazine, 7 Jours & Hello Canada.
• Organized five interviews with Hettas founder with leading publications such as Postmedia and Montecristo Magazine to further amplify the brand story.

Results

163M media impressions

463 media mentions

5 interviews