Hilo - Influencer Marketing - bicom
Influencer Marketing

Hilo by Hydro-Quebec

2023-2024
bicom was mandated by Hilo, a subsidiary of Hydro-Québec, for influencer marketing campaigns from June 2023 to April 2024 with the aim of highlighting its smart home services while increasing the brand's visibility on social media.
202
Pieces of content shared on social media
1.4M+
Potential impressions
4k+
Clicks to the website

As part of this mandate, bicom took charge of influencer research for content creation, approaching and negotiating contracts, and ontent briefing and review (concepts, images, videos). bicom secured 17 paid partnerships with content creators during the mandate.

Results

202 mentions on social media

1.4M+ potential impressions on social media

More than 4k clicks to the Hilo website