La Rosée launch in Canada - Media Relations

La Rosée

2025

La Rosée, a French dermo-cosmetic brand founded by two passionate pharmacists, Coline Bertrand and Mahault de Guibert, embodies a new vision of beauty: sensory, effective, and eco-conscious. Formulated with rigor and transparency, La Rosée’s products respect both the skin and the planet.

In April 2025, the brand made its debut on the Canadian market, exclusively at Pharmaprix. To support this strategic launch, bicom was entrusted with positioning La Rosée among Canadian media, content creators, and key opinion leaders (KOLs), thereby generating strong visibility, engagement, and desirability.

events

285

mentions in the media

68.5M+

media impressions

12.3M+

potential impressions on social media

For this Canadian launch, bicom did the following actions:

National Media Relations:
- Ongoing press relations strategy across Canada to maximize brand awareness from the very start of the market entry.
Exclusive and Intimate Launch Events:
- Organization of two intimate dinners (15 guests per city) in Toronto and Montreal.
- Attendance of Coline Bertrand, co-founder of the brand.
- Targeted invitations to top-tier media, content creators, and key opinion leaders (KOLs).
Influencer Marketing Consultation:
- Strategic support in talent selection and activation.
- Ensuring alignment with the brand’s ethical, ecological, and dermo-cosmetic values.