58
Guests
299
Mentions on social media
22K+
Engagement on the social posts
17,1M+
Potential impressions on social media
Guests enjoyed personalized hair therapy sessions with Matrix stylists to explore the Build-a-Bond and Food for Soft lines, spilled secrets in the breakup confessional booth, wrote love letters to themselves (to be delivered later with a refill), and danced the night away to a breakup/empowerment-themed playlist. A brand address further connected creators to Matrix’s values, leaving them with a renewed perception of the brand as the fun and playful haircare line for consumers and professionals.
- Planned and executed a highly engaging, social-first event aligned with the Build-a-Bond line’s messaging
- Secured strong guest attendance and content creation.
- Managed end-to-end logistics—including vendor coordination, gifting, venue, décor, florals, and branded assets—and curated an inclusive comfort food menu, desserts, and signature cocktails/mocktails to enhance the guest experience.
Results
17,1M+ potential impressions on social media
299 mentions on social media
22K+ engagements on the social posts
58 guests attended
