RW&CO. Creators & Co. Campaign

RW&CO. Creators & Co. campaign

2025

For their Creators & Co. campaign, RW&CO. partnered with six well-respected Canadian entrepreneurs, each in different industries. Julia Johnson (Le Centerpiece), Romy & Myriam Belzile-Maguire (Maguire Shoes), Francis Blais (Menu Extra), Nathan Kennedy (NateNewMoney Podcast), and Matthew Chow (P1M) were able to share their favourite pieces from the Spring 2025 collection, showcasing versatile staples that seamlessly fit their dynamic lives.

bicom was mandated to highlight the campaign in the media and among influencers, and to assist the RW&CO. team in organizing a launch event in Montreal.

Guests

100+

Mentions on social media and traditional media

3,6M+

Potential impressions on social media

For this mandate, bicom did the following actions:

Media relations: Media relations strategy across Canada to maximize campaign awareness.
Exclusive and intimate launch event: Supported event coordination and RSVP management for the campaign launch event at Menu Extra.
Creative mailer: Mailer coordination featuring fashion and lifestyle content creators along with key journalists in Canada.