RW&Co - Influencer Marketing - bicom
Influencer Marketing

RW&CO. Fall Unscripted

2024 - Toronto
To increase awareness around its Fall collection and unveil in exclusivity the Holiday collection, RW&CO. hosted a fashion show at The Well, Toronto. bicom was mandated to invite, welcome, and dress all the guests, including influencers, KOLs, and journalists.
162
Guests
590
Mentions on social media
70.2M+
Potential social media impressions

bicom did the following actions: Managing in-store appointments allowing attendees to select their outfits for the event, managing the press trip for media coming from Quebec and British Columbia, facilitating interviews between the media and designers backstage, and greetings of media and influencers upon their arrival at the event.

Results

162 guests at the event

70.2M potential impressions on social media

590 mentions on social media

 

@deyakannesha

RW&CO. Fall Unscripted 🍂 @RW&CO. @Pip | TRAVEL & LIFESTYLE #rwcopartner #dayinthelife #fashionshow #dailyvlog #vlog #prevent

♬ original sound – Deyakannesha