38
Guests
272
Social media mentions
16,2M+
Potential impressions on social media
The pre-event activations included an official and custom invitation sent by mail as well as a complimentary SkinCeuticals facial appointment at Dermapure for each guest where they left with a personalized skincare routine.
For this mandate, bicom did the following actions:
- Coordinated facial appointments for each guest prior to the event and sending of a new SPF product to complete the guests’ new skincare routine.
- Secured strong media and influencer guest attendance and content creation.
- On-site guests check-in and coat check.
- Managed 7 content creator paid partnerships to document the pre-event and event journey on different social media platforms.
- Assured media follow-ups to secure coverage in top tier publications.
Results
16,2M+ potential impressions on social media
272 mentions on social media
38 guests attended
