Strøm Nordic Spa BORÉAL launch event - bicom
Influencer Marketing

Strøm Nordic Spa BORÉAL

2025
In March 2025, to highlight the launch of four new products in its BORÉAL skincare line, Strøm Nordic Spa mandated bicom to help orchestrate an immersive and intimate event in Mont-Saint-Hilaire, bringing together beauty and lifestyle content creators.

bicom also coordinated creative mailers to maximize the campaign's reach. During the event, guests participated in a skincare workshop and a guided meditation. They were also invited to enjoy the spa facilities at the end of the event.
17
Guests (100% attendance)
80
Social media mentions
3,7M+
Potential impressions on social media

For this mandate, bicom did the following actions:

  • Strategic advice during event planning to ensure smooth operations and guest satisfaction, as well as coordinating creative mailers.
  • Creation of the influencer guestlist and coordination of invitations and mailing packages.
  • Team presence on-site to assist with venue setup and welcoming guests.
  • Post-event follow-ups to secure content.

Results

3,7M+ potential impressions on social media

80 mentions on social media

17 guests (100% attendance)