For this launch, Vichy x bicom reimagined the traditional influencer dinner format by selecting unexpected cultural venues that reflected the serum’s elevated positioning and encouraged organic content creation. From the architectural beauty of the Vancouver Art Gallery to the striking Skybridge at Studio Bell in Calgary, each venue was carefully chosen to spark connection and conversation.
- Organized four back-to-back dinner events in four core Canadian cities
- Secured high-impact venues aligned with the product’s positioning and visual identity
- Developed custom guest experiences, including branded menus, product displays, and interactive elements
- Delivered bold red branding, expert-led skincare discussions, and dermatologist Q&As
Results
44.6M+ impressions
411 mentions on social media
@bicom_rp Pour célébrer le lancement du nouveau sérum Collagen Specialist 16 de @Vichy Laboratoires nous avons organisé une série de soupers à travers le pays à Montréal, Toronto, Calgary et Vancouver, réunissant plus de 80 influenceurs et près de 90 dermatologues lors de 8 événements inoubliables, ainsi que 3 événements pour conseillers beauté au Québec. #event #vichy #skincare #toronto #vancouver #montreal #calgary
