Opportunity

Canadian lingerie brand WonderBra wanted to increase awareness among younger consumers and create an engaged nano-influencer community, leading bicom to ideate an annual campaign to generate national brand fidelity.

Actions

bicom orchestrated an influencer marketing campaign, targeting brand-aligned nano influencers with between 1,000 and 6,000 followers. With their higher engagement rate, nano-influenceurs are distinguished by the close, trusting relationship they have with their followers.

Over 3 months, 20 nano-influencers were mandated to create authentic content and share a 25% discount code.

The content was shared on their Instagram accounts through Posts and Stories, highlighting one or more WonderBra products.

Results

• 120 social media mentions
• Over 579K reach