Public Relations and Media Relations
The proactivity and focus on results that drive us in creating our public relations campaigns allow our clients to enjoy optimal media presence, made possible through exclusive contacts and imaginative approaches. Our experts have been crafting personalized strategies for over 15 years.
Strategic development and ideation based on project objectives and requirements
- Creation of communication plan, including core messages
- Choice of distribution channels
- Determination of KPIs
Competitive analysis and monitoring
Specialized writing
- Press releases
- Newsletters
- Translations for your target audiences
Spokesperson training
- Personalized training sessions
- Coaching and assistance with TV and radio interviews
Establishment of targeted global media lists
Distribution, personalized follow-ups, and management of media requests and specific approaches
- Advertorials
- Distribution via newswires
- Paid television or radio segments
- Contest organization
Results monitoring
Detailed reports, recommendations, and performance measurement/ROI
Setting up a media relations campaign? Contact Virginie.
Our experience
Related projects
La Rosée
In April 2025, the brand made its debut on the Canadian market, exclusively at Pharmaprix. To support this strategic launch, bicom was entrusted with positioning La Rosée among Canadian media, content creators, and key opinion leaders (KOLs), thereby generating strong visibility, engagement, and desirability.
What they say about us

