In addition to achieving optimal coverage and exposure, bicom was also responsible for customizing written, promotional and digital communications for The Walt Disney Studios Canada and its entities (including Marvel, Stars, National Geographic, FX, Lucasfilm, 21st Century Fox, Searchlight) to resonate with Quebec audiences.
Media Relations
As part of this mandate, bicom distributed promotional communications (press releases) to journalists from major media outlets in Quebec. In addition, bicom was responsible for coordinating interviews with members of the production team (artists, producers), coordinating press screenings for theatrical releases, and coordinating press trips when necessary.
Event Coordination
Bicom was also responsible for planning strategic partnerships with lifestyle media and content creators to organize online contests and ensure engaging participation in promotional viewings.
Content Localization
As experts on the Quebec market, bicom has undertaken valuable research on the evolution of the film market to provide insightful recommendations on communication and promotional components, including digital content, press releases and trailers.
Results
90+ distributions to media
650+ content localizations
445M total impressions
60+ screening events per year
5k+ participants in promotional screenings
