About bicom — Marketing & Communications — Toronto + Montreal

We combine big agency experience with a boutique’s agile attitude.

In a world of commoditized services, bicom takes a high-touch, relationship-based approach to connecting leading brands with target audiences through media and influencer engagement, digital content and engaging experiences.

The bicom Story

Marie-Noelle Hamelin and Vicky Boudreau founded bicom in 2006, innovating how to get brands noticed – for the right reasons and by the right people. Their motto? Make it happen, no matter what.

The principles of their partnership formed the values that guide bicom’s business today: attracting top talent and inspiring their hustle to deliver meaningful results. Together, they’re moving the company towards their vision of creating a strong network of locally-led creative communities that redefine the power of influence. They’re the best of friends, sharing an office and family vacations, and continue to rise to every challenge that comes their way.

In 2015, the duo opened the bicom Toronto office; the exponential growth that followed positioned bicom as one of Canada's most prolific agencies.

Our experience

What they say about us

Family

bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT

Helpful

The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

Bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, Bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the Bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Integrity & Rigor

For people like us, working in the web industry, it was necessary to partner with a company that has the knowledge, contacts and effective strategies in the traditional world. With bicom, we found a partner that shares many of our values such as integrity and rigor. They were able to identify the opportunities that we could never gasp and the results were beyond our expectations. In addition, it was fun!
Simon Lamarche
Associate, Adviso

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, VÉRO magazine

Proactivity

The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun

Intuitiveness

I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail

Creativity

By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger

Expertise

As a fashion retailer it was important to find an agency with a solid understanding of our brand and strong media relationships across Canada’s various regions – bicom is precisely that. Rarely found in the agency world, bicom is a team built on strategic thinking as well as being proactive in their tactics and experts at execution.
Gabby Sabharwal
Public Relations, ARITZIA

Honesty

What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.

Vicky Boudreau

CEO and Founding Partner
vicky@bicom.ca

The day-to-day?

Vicky deep dives to fully understand customers’ issues and suggest the best strategies. Always on the lookout for the latest decision-making trends, she’s involved in multiple conferences and events. As the President of ACRPQ (Alliance des cabinets de relations publiques du Québec), she spearheads the exploration of the industry’s future.

Her motivation?

Innovation! Vicky is addicted to emerging trends and tech advancement. Her latest hobbyhorse? Innovation networking; cross pollinating domain-specific information in an unexpected way to create something new.

Her inspiration?

Over the years, Vicky has met many people with atypical, inspiring jouneys. Whether great business women who advance society, or families in need humbly doing their best to get by, Vicky steeps herself in their stories to become a better person.

A fun fact?

Originally from the small village of Havre St-Pierre, Vicky is a fisherman’s daughter. As a child, she mistook lights on the horizon for New York and vowed to live in the big city one day!

vicky@bicom.ca

Marie-Noelle Hamelin

President, General Manager and Founding Partner
mnhamelin@bicom.ca

The day-to-day?

Marie-Noelle is a true manager at heart. She oversees bicom’s finances and human resources, ensuring smooth operations and corporate growth. She works to maintain the perfect happiness/performance balance, a fundamental aspect of bicom’s DNA; she is the champion of the agency’s strong corporate culture.

Her motivation?

A born connector, Marie-Noelle knows the value of a strong entourage. She’s fueled by challenges and new projects. Whether launching bicom in a new market or supporting her kid’s school projects, she applies the same passion and determination across the board.

Her inspiration?

Her parents! The best in the world. They’ve always let her live freely and walk her own path. Through their nurturing, Marie-Noelle developed the confidence to take big risks.

A fun fact?

As a former figure skating coach from Montreal’s North Shore, Marie-Noelle’s uniform was a shiny nylon leotard and matching skirt.

mnhamelin@bicom.ca

Bhava Thamo

Vice-president, Strategy and operations
b.thamo@bicom.ca
Bhava Thamo

The day-to-day?

As strategic thinking lead and keeper of workplace efficiency, Bhava is always on top of the latest communication trends. Her daily adrenalin rush comes from connecting on client vision and objectives, as well as delivering the right story to the right audience.

Her motivation?

Bhava loves storytelling; especially sharing stories that meaningfully impact people and communities.

Her inspiration?

As life gets crazier, Bhava is reminded of a quote from the Indian poet, Tagore: “The butterfly counts not months, but moments, and has time enough.”

A fun fact?

To unwind, Bhava watches crime television series including NCIS, Bull, and Hawaii 5-0 – she’s vicariously living her childhood dream of being a criminal profiler!

b.thamo@bicom.ca

Julien Gatti, CPA CMA

Vice-president, Finance
j.gatti@bicom.ca

The day-to-day?

Julien isn’t your run-of-the-mill bean counter. He’s an Excel wizard in charge of balancing the books, and charting bicom’s path to prosperity.

His motivation?

Julien loves using numbers to tell a story. His reports and spreadsheets are like the pages of a novel – every month is a new sequel!

His inspiration?

A wise man once said, “the most successful men work smart, not hard.” Julien works hard and smart.

A fun fact?

Julien has a passion for vintage cars. You can spot him cruising the streets of Montréal in his Trans Am.

j.gatti@bicom.ca

Laetitia Jallais

Executive Director
l.jallais@bicom.ca

The day-to-day?

Starting her PR career in France in 2006, Laetitia now supervises bicom’s beauty team. Her innovative strategies adapt perfectly to consumers, ensuring peak visibility.

Her motivation?

Staying curious and remaining attuned to the market… Within your specialty area and beyond!

Her inspiration?

Successful businesspeople like Terry de Gunzburg and Morgane Sezalory, who positively promote a work/life balance. And, of course, her mother, because she’s the best!

A fun fact?

Laetitia is a DIY mom! Her ideal way to decompress is creating décor and decorations for her children’s rooms and birthday parties.

l.jallais@bicom.ca

Polina Lichagina

Executive Director
polina@bicom.ca

The day-to-day?

Ten years into building bicom’s national accounts, Polina continues to ensure results that exceed expectations by motivating her team to realize their full potential.

Her motivation?

Polina lives for building relationships – personal and professional – based on trust and mutual respect.

Her inspiration?

The strong, beautiful women that surround her and the stories they tell. All different but equally inspiring, they aim for the best and live life to the fullest.

A fun fact?

In Polina’s past life as a fashion freelance writer in Russia, Christian Louboutin criticized her for not wearing heels while she was interviewing him!

polina@bicom.ca

Adrien Reynolds

Senior Director
a.reynolds@bicom.ca

The day-to-day?

After dabbling across many verticals (including beauty, food/beverage, CPG, not for profit, technology and hospitality), Adrien has carved her niche as a fashion specialist with razor sharp attention to detail. Her day-to-day focuses include client relations, strategic planning and business development.

Her motivation?

Adrien lives for meaningfully connecting with colleagues, media and clients alike.

Her inspiration?

Ru Paul, fashion icon supreme, who said it best: “We’re all born naked and the rest is drag.

A fun fact?

Adrien’s past life professions include ski instructor, fashion model and ad salesperson.

a.reynolds@bicom.ca

Andréanne Bérichon-Côté

Account Manager
a.Cote@bicom.ca

The day-to-day?

Andréanne believes in high touch client and media relationships and forever strives to be proactive, personalized and effective. She’s always attuned to what’s happening in the PR/marketing industry.

Her motivation?

The creative process behind a communications strategy, from concept to execution! Andréanne is a true trend hunter and loves to discover new brands, especially in the health & wellness arena.

Her inspiration?

Family and friends! She’s surrounded by people who push her to be the best version of herself and show unrelenting support, whether simply by listening or making her laugh.

A fun fact?

Andréanne is a huge Montreal Canadiens fan. We don’t recommend challenging her knowledge on la Sainte-Flanelle… #GoHabsGo

a.Cote@bicom.ca

Diane Guenot

Project Manager, Digital Services
diane.guenot@bicom.ca

The day-to-day?

Diane focuses on client services, overseeing digital services, media relations and influencer marketing. Her experience grants her big picture perspective and sharp strategic insight. Multi-skilled and proactive, Diane keeps a keen eye on industry trends to best inform her ideas.

Her motivation?

Bubbly by nature, Diane loves taking on new challenges.  She’s also hyper creative and is forever finessing a new skill to keep things interesting… Her latest hobby, for example, is photography!

Her inspiration?

Inspired by her mother and her sister, Diane never waivers in the face of an obstacle. She draws perseverance and strength from them.

A fun fact?

Diane loves self-help books, so don’t hesitate to ask her for advice!

diane.guenot@bicom.ca

Ingrid Proulx

Account Manager
i.proulx@bicom.ca

The day to day?

As an Account Coordinator, Ingrid’s day to day is devoted to brands within the beauty and lifestyle categories. She supports her team on client management, while simultaneously building trusted media and influencer relationships.

Her motivation?

Ingrid is a true foodie! She even plans her vacations by the plate; restaurants make a huge impact on her travel itinerary. Her ultimate goal? To sample the world’s top ten seafood platters.

Her inspiration?

Her little sister, who embodies the philosophy of living in the moment. Carpe diem!

A fun fact?

Ingrid was once cast on a reality dance television show. 

i.proulx@bicom.ca

Jeff Lambert

National Account Director
jeff.lambert@bicom.ca

The day-to-day?

Jeff is a marcomm professional with multi-industry expertise netted from his experience at Montréal and Québéc City communications agencies. In addition to his substantial knowledge of the Québéc market, he’s well-steeped in national and international projects. In his daily work, Jeff takes a pragmatic approach to counseling clients and building PR strategies to ensure maximum impact among target audiences.

His motivation?

Jeff is passionate about innovation and is eager to support brands on their quests to shape a better future.

His inspiration?

Eliud Kipchoge, the first athlete to run a marathon under two hours. Until he ran it, no one thought it was humanly possible. Seeing people – like this Kenyan runner – achieve the impossible is an inspiration. Like Eliud Kipchoge has said: “No human is limited.”

A fun fact?

Jeff runs marathons around the globe and has a serious running shoe addiction. He also kicked off his PR career with an internship at bicom – now, 10 years later, he’s come full circle and ready take on new challenges!

jeff.lambert@bicom.ca

Karine Ledain

Account Manager
k.ledain@bicom.ca

The day-to-day?

Karine is an account manager specializing in all things fashion. Her day to day includes mandate management, media and influencer relations and strategic planning.

Her motivation?

Karine has two primary passions: communications and fashion! She thrives on combining them and, though that alchemy, helps brands stand out from the crowd.

Her inspiration?

The strong women who helped shape her! (Special shout out to her mom and childhood best friend.)

A fun fact?

Karine swears she was born in the wrong decade… She was destined for 1960s Beatlemania!

k.ledain@bicom.ca

Karine Vézina

Senior Account Manager
karine@bicom.ca

The day-to-day?

Karine manages various lifestyle/culture accounts. A traditional PR campaign specialist, she creates trust with clients, develops strategies and puts everything perfectly in place to exceed expectations.

Her motivation?

Karine creates strong client and media relationships. She thrives on finding just the right angle for each pitch to guarantee interesting and surprising results.

Her inspiration?

People who are determined, genuine and sensitive. She admires folks that put everything in place to reach their goals in the most authentic possible way.

A fun fact?

When she’s in her work bubble, Karine sometimes talks out loud to herself… Even if she’s not alone.

karine@bicom.ca

Lindsey Fletcher

Publicist
lindsey.fletcher@bicom.ca

The day-to-day?

Lindsey focuses on media and influencer relations for fashion, beauty and lifestyle clients. Her day to day includes crafting pitches, finding the perfect influencer partners and supporting her team on client communications.

Her motivation?

Lindsey is motivated to stay on top of her PR game by keeping her finger on the pulse of industry trends.

Her inspiration?

The smart, strong and bold women who’ve shaped her into the person she is today!

A fun fact?

Lindsey’s favourite TV show is Jeopardy – no joke, she tapes it nightly!

lindsey.fletcher@bicom.ca

Liana Timbol

Account Manager
l.timbol@bicom.ca

The day-to-day?

Thrilled by a different to-do list every day, Liana immerses herself in fashion, beauty and lifestyle clients – no matter the project, she’s happy to lend a hand. From media and influencer relations to event planning, Liana’s scope of interest is ever-growing.

Her motivation?

Liana thrives on developing an idea on paper through to final execution, all while making meaningful client and media connections along the way. To Liana, there’s nothing like watching a passion come to life.

Her inspiration?

The remarkable women who shape her life! Family, friends and colleagues alike.

A fun fact?

Two of Liana’s biggest passions are Toronto sports and true crime podcasts (if it covers an unsolved crime, she’s tuned in).

l.timbol@bicom.ca

Marie-Isabel Mercure Marquez

Publicist
marie-isabel.mercure@bicom.ca

Day-to-day?

Marie-Isabel works with bicom’s corporate and beauty clients; her public relations skills work hand-in-hand with her passion for connecting with others. She strives to build authentic relationships with both clients and media.

Her motivation?

Marie-Isabel is captivated by anything & everything social, cultural and political. She’s forever building out her library – including books and documentaries! – that shed light on those very topics.

Her inspiration?

Beyoncé! She’s an iconic businesswoman, balanced by incredible creativity. She often tells herself “Beyoncé wasn’t built in one day!” to remind herself that, with time and effort, the sky’s the limit.

Fun fact?

While Marie-Isabel might seem like a big city girl, she grew up in a small village called Bas-Saint-Laurent. Her upbringing helped develop her handy side: she knows how to drive a tractor, heat a wood stove and harvest potatoes!

marie-isabel.mercure@bicom.ca

Marie-Victoire Zamor

Marketing & Development Lead
mv.zamor@bicom.ca

The day-to-day?

Marie-Victoire manages bicom’s 360° brand strategy, including planning cross-channel communications and securing agency profile opportunities.

Her motivation?

Marie is passionate about design, tech trends (yes, she’s a geek!) and personal wellness & development.

Her inspiration?

Strong female leaders like Michelle Obama, Viola Davis, Katherine Spade, Bozoma Sain John and Maya Angelou.

A fun fact?

Marie devours at least 2 or 3 books a month. She’s a real book worm!

mv.zamor@bicom.ca

Maxime Tremblay

Director, Accounting
mtremblay@bicom.ca

The day-to-day?

Long time the lone rider of the accounting department and now a proud team player, Maxime leads bicom’s day-to-day financial management, which includes billing, payments and payroll processing.

His motivation?

Maxime likes to make numbers meaningful through financial reports, and takes enormous satisfaction from problem-solving with and for his bicom colleagues.

His inspiration?

As a huge history and hockey fan, Maurice “The Rocket” Richard is a prime example of tenacity. He was a hockey legend and hero who inspired a nation.

A fun fact?

Appearances can be deceiving! Ask Maxime what music he listens to at work. His melodic musical tastes go from one extreme to another.

mtremblay@bicom.ca

Sophie Charlier

Publicist
s.charlier@bicom.ca

The day-to-day?

Staring her career in France as a fashion and corporate publicist, Sophie’s knowledge now helps her service bicom clients. Whether working on traditional media relations or influencer marketing, she loves being a jack of all trades.

Her motivation?

Sophie’s passionate about nurturing her creative side. She’s up for trying her hand at just about anything, including drawing, painting, sewing, knitting, photography, collaging and make up. Her latest artistic adventure? Embroidery.

Her inspiration?

Hermione Granger for her determination, Lady Diana for her undeniable sense of style, and Jennifer Lawrence for her humor. And, once you combine all these remarkable women, you get Sophie’s number one inspiration… Her mom!

A fun fact?

Fantasy, superhero, K-drama, action… You name, Sophie’s seen it. This TV buff has binged more than 5,400 episodes in her lifetime.

s.charlier@bicom.ca

Virginie Doré Lemonde

Account Director
vdorelemonde@bicom.ca

The day-to-day?

Virginie is involved in strategic plan development. As a writer, she ensures that anything leaving bicom’s door (and inbox) is in perfect harmony with the brand vision… And in impeccable français!

Her motivation?

The diverse day-to-day! Between strategic development and mandate management, there’s always something new on her plate.

Her inspiration?

It might seem a bit cliché, but her parents.

A fun fact?

Her colleagues tease that she’s a “dynamo” behind the wheel with a “real knack” for directions…

vdorelemonde@bicom.ca

William Quenneville

b nation Coordinator
william.quenneville@bicom.ca

The day-to-day?

William manages bicom’s b nation platform. Day-to-day, his tasks include recruiting, updating contact lists and executing campaigns.

He flexes his creative muscles by generating engaging social media content and always comes to the table with fresh insights for b nation strategy and community management.

His motivation?

Will always thinks outside the box and lives by that philosophy, both personally and professionally.

His inspiration?

His parents, who have always been there for him – and he couldn’t be more thankful! He’s also inspired by the one and only Lady Gaga.

A fun fact?

William is obsessed with ramen. He could eat it for breakfast, lunch and dinner and never tire of it!

william.quenneville@bicom.ca