SkinCeuticals HydraCorrect - Influencer Marketing - bicom
Media Relations & Influencer Marketing

SkinCeuticals – HydraCorrect

2021
bicom was mandated to create and execute a full-service campaign in a short time frame of 1.5 months to raise awareness and promote its four hyaluronic acid serums: H.A. Intensifier, Phyto Corrective Gel, Hydrating B5 Gel and Retexturing Activator.
66,9M
Media impressions
61M
Potential social media impressions
7.5%
Engagement rate

Through a dedicated presentation, bicom demonstrated the scientific benefits while highlighting the new beauty trend for skincare (less is more). With this timely and trendy approach, bicom gave a new dimension to the complete range of serums for the media.

To engage and activate influencers to share the science behind SkinCeuticals with their community, bicom sent out creative and luxurious packages containing all four serums along with a 3D holographic video (which people viewed through a pyramid) explaining the power of hyaluronic acid and the properties of each formula. bicom coordinated paid partnerships with 17 influencers, ranging from macro to micro-influencers, to amplify the message to their followers.

Results

66,9M media impressions in one and a half month

61M potential impressions on social media

7.5% engagement rate on the influencer campaign

 

@valeria.lipovetsky

#ad Hyaluronic Acid 101 with #skinceuticals (specialists in HA serum innovation!) 💪🏻 Learn more about the benefits on skinceuticals.ca ✨

♬ original sound – valerialipovetsky