+71M
Potential total impressions on social media
83%
Attendance rate
309
Mentions on social media from influencers
bicom did the following actions: invitation of Quebec influencers to the event and coordination of the press trips and for paid influencers coming from Toronto, Ottawa and Vancouver.
Résultats
+71M potential social media impressions
83% attendance rate at the event
309 pieces of content shared on social media
@mollycarlson BEAUTY TECH FTW 🤩✨ . Absolute honour to be invited to this extravagant @lorealgroupe event ✨ Which Tech is your fave? . #LOrealCanada #Loreal65th #BeautyTech #CreerLaBeauteQuiFaitAvancerLeMonde #BraveGang #lorealcanadapartner