L'Oréal Canada - 65th anniversary - bicom
Influencer Marketing

L’Oréal Canada 65th anniversary

2023 - Montreal
To mark their 65th anniversary, preview the Notre Dame de Paris exhibition and showcase the technologies developed by the group, L'Oréal Canada commissioned bicom to invite Canadian influencers to take part in their event.
+71M
Potential total impressions on social media
83% 
Attendance rate
309
Mentions on social media from influencers

bicom did the following actions: invitation of Quebec influencers to the event and coordination of the press trips and for paid influencers coming from Toronto, Ottawa and Vancouver.

Résultats

+71M potential social media impressions

83% attendance rate at the event

309 pieces of content shared on social media

 

@mollycarlson

BEAUTY TECH FTW 🤩✨ . Absolute honour to be invited to this extravagant @lorealgroupe event ✨ Which Tech is your fave? . #LOrealCanada #Loreal65th #BeautyTech #CreerLaBeauteQuiFaitAvancerLeMonde #BraveGang #lorealcanadapartner

♬ original sound – Molly Carlson