Opportunity
Launched in 2015, Fever has a mission to revolutionize entertainment experiences. Present in over 80 cities worldwide, including Montreal, Quebec City, Toronto, Ottawa, Vancouver, Calgary and Edmonton.
Fever has inspired more than 60 million people to discover the best experiences in their cities. From concerts to immersive exhibitions, interactive theatrical experiences, festivals, to molecular cocktail pop-ups, Fever has become the leading global live-entertainment discovery platform.
In spring 2022, Fever launched an immersive show co-produced by Netflix: The Queen’s Ball: A Bridgerton Experience.
Bicom was mandated to promote the new experience to media in Quebec market and encourage people to participate.
@ayem_beauty Alors ? Vous validez la robe finalement?🥲 #bridgertonball #bridgerton #pourtoi #fyp @bridgertonexperience #princesse
Actions
Bicom’s strategy was to coordinate media and influencer relations campaigns to generate enthusiasm for the events.
Writing and distributing a press release and personalized follow-ups.
Inviting a curated list of journalists, public figures and influencers to be present at the event.
Personalized follow-ups following the evening to secure media and social platforms of the guests.
Inviting major influencers to participate in the experience, which generated enthusiasm and buzz on social networks for the show.
Results
Traditional media
56 mentions for a total reach of 30 590 450.
5 radio
5 TV
4 daily papers
42 digital mentions
Social Media
203 mentions for a total reach of 14,144,425
193 mentions on Instagram
24 posts
169 stories
7 mentions on TikTok
2 mentions on YouTube
1 Facebook post
All of the 30 influencers invited posted about their experience
