bicom’s strategy was to coordinate media and influencer relations campaigns to generate enthusiasm for the events. It included writing and distributing a press release and personalized follow-ups, inviting a curated list of journalists, public figures and influencers to be present at the event, and personalized follow-ups following the evening to secure media and social platforms of the guests. Major influencers were invited to participate in the experience, which generated enthusiasm and buzz on social networks for the show.
@ayem_beauty Alors ? Vous validez la robe finalement?🥲 #bridgertonball #bridgerton #pourtoi #fyp @bridgertonexperience #princesse
Results
Traditional media: 56 mentions for total impressions of 30 590 450
5 radio
5 TV
4 daily papers
42 digital mentions
Social Media: 203 mentions for potential total impressions of 14,144,425Â
193 mentions on Instagram
24 posts
169 stories
7 mentions on TikTok
2 mentions on YouTube
1 Facebook post
All of the 30 influencers invited posted about their experience
