Co-produced by Warner Bros. and Fever, “Harry Potter: A Yule Ball Celebration” is an immersive show that transports Potterheads to Hogwarts during the Yule Ball, a celebration seen in Harry Potter and the Goblet of Fire.
The bicom strategy involved coordinating media and influencer relations campaigns to generate excitement for the events and invite guests to the show’s premiere.
Results
74 media coverage (radio, tv, newspaper, web)
85M+ potential impressions in traditional media
305 mentions on social media
12M+ potential impressions on social media
@mangozzle Where are my Montreal potterheads at? 🙋♀️ Book the latest @feverup immersive experience, available several times a week, before the end of January! Enjoy Hogwarts-themed beverages, official merch and lots of surprises in the most ✨magical✨ ballroom 💃 don’t walk: RUN #harrypotter #yuleball #montreal