Fever - Harry Potter: A Yule Ball Celebration - Media Relations - bicom
Media Relations & Influencer Marketing

Fever – Harry Potter

2022 - Quebec
bicom was mandated with promoting the "Harry Potter: A Yule Ball Celebration" experience to the media in the Quebec market and encouraging locals to participate and share content on social media. The strategy included coordinating media and influencer campaigns to generate excitement for the upcoming activations.
74
Media coverage (radio, tv, newspaper, web)
85M+
Potential impressions in traditional media
305
Mentions on social media
12M+
Potential impressions on social media

Co-produced by Warner Bros. and Fever, “Harry Potter: A Yule Ball Celebration” is an immersive show that transports Potterheads to Hogwarts during the Yule Ball, a celebration seen in Harry Potter and the Goblet of Fire.

The bicom strategy involved coordinating media and influencer relations campaigns to generate excitement for the events and invite guests to the show’s premiere.

Results

74 media coverage (radio, tv, newspaper, web)

85M+ potential impressions in traditional media

305 mentions on social media

12M+ potential impressions on social media

@mangozzle

Where are my Montreal potterheads at? 🙋‍♀️ Book the latest @feverup immersive experience, available several times a week, before the end of January! Enjoy Hogwarts-themed beverages, official merch and lots of surprises in the most ✨magical✨ ballroom 💃 don’t walk: RUN #harrypotter #yuleball #montreal

♬ original sound – Mangozzle | montreal 🇨🇦