Media Relations - Sézane - bicom
Media Relations

Sézane

2023
Bicom has been mandated to support the brand for the very first time on the Canadian market while highlighting its tenth anniversary by encouraging Canadian women to store on its website.
640M
Media impressions
221
Media hits
500+
Guests attended our Maisons Sézane

Bicom took the following actions: position the brand and its story in the marketplace (first time speaking), increase brand awareness by optimizing placements and interview requests, educate the brand on Canadian and Quebec best practices and market specificities and support Sézane in the organization and execution of its Toronto and Montreal Maisons Sézane, each of which welcomed over 250 media, KOLs and influencers

 

Results

Media relations

640M media impressions in less than 6 months

221 media hits

 

Event coordination

500+ guests attended our Maisons Sézane