GENERAL MANAGER – bicom Toronto - bicom

GENERAL MANAGER – bicom Toronto


bicom, an established marketing-communications firm specializing in consumer and lifestyle products and services is seeking a General Manager (GM) to join their team on a full-time basis.

The Toronto General Manager is the leader of bicom’s Toronto office. The General Manager’s primary responsibilities are to lead the growth and development of the agency as well as the human resources, and overviewing client accounts and deliverables. This involves expanding and securing new business, managing project portfolio that meets or exceeds projections, participating in the internal management of the company and fostering and maintaining media relationships. The General Manager will guide staff development through identifying skills needs, delegating tasks appropriately and motivating project staff to provide outstanding client service.

The General Manager is a member of the bicom executive staff and as such is also expected to participate in executive staff meetings, actively identify and pursue new business opportunities, contribute ideas into the overall management and well-being of the firm, serve as a mentor to senior/junior staff and consistently identify and implement new ways to improve the quality of bicom’s work and job satisfaction for staff. He plays an integral role in the continued success of the agency.



The GM is in charge of ensuring the optimization of the internal operations of the agency, both in terms of the material needs of human resources, work tools or procedures. The GM is the direct supervisor of account directors and is responsible for their team’s results. He must ensure that their team members adequately fulfill their roles and responsibilities and have the appropriate tools and resources to succeed.

  • General supervision of all office operations
  • Ensure compliance with company policies
  • Evaluate the success of the organization. Does the organization achieve the overall success that was budgeted for, planned for, and aimed to accomplish? If not, why not? If not, the GM addresses how to get the organization back on track
  • Attend and actively participate in senior staff meetings, offering ideas, insights and recommendations on firm policies, staffing, client service, new business and other topics that ultimately impact the overall quality of the firm
  • Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards. Be aware of any opportunities the organization can leverage and pursue for its advantage
  • Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise
  • Formulate and implement the strategic plan that guides the direction of a team’s business or its area of functional responsibility, such as developing a strategic marketing plan



The GM is in charge of prospecting for new mandates from english canada for bicom. Its role is also to ensure optimal visibility for the agency in order to allow it to be in the loop of RFP. Its role is also to optimize business opportunities with current clients by adding services or mandates.

  • Prospecting for new clients
  • Set performance and financial goals and attain them through team direction and management
  • Contribute to the sales and profitability requirements of the business as determined by the strategic plans
  • Identify new business opportunities, participate in new business pitches and assist in drafting new business proposals; support all business development operations (english canada market)
  • Expand and/or renew existing accounts



  • Supervision of human resources & hiring (in collaboration with head office)
  • Support and communicate management’s strategic direction to the team
  • Identify the resources required for the realization of projects and alert management should the resources be lacking or inadequate, and propose solutions
  • Bring junior staff to the next level by ensuring assigned staff fully understand projects, providing effective feedback to staff (positive and critical), identifying and promoting growth opportunities for all junior staff
  • Promote a positive environment for staff and identify and work with firm management to address any issues that are creating barriers to an optimal work environment for all staff
  • Provide feedback, advice and back up as needed to other members of senior staff team to ensure all senior staff has support needed to effectively run accounts and promote positive work environment
  • Assess, evaluate, and report on overall team and individual team member performance


CLIENT SERVICES (with Senior Director)

  • Successfully help to run multiple accounts simultaneously, including managing work plans, client expectations, and internal staffing to ensure project is consistent with time and scope in the contract
  • Show impeccable client service, makes periodic check-in calls and follow ups
  • Develop relationships with vendors or contractors that represent a variety of fields (media, policy, design, Web, etc.) and can be used on projects as needed
  • Develop relationships with other firms that are like-minded and suitable for/open to partnering with bicom on projects when appropriate
  • Maintain relationships with key decision makers within our clients’ organization to ensure customer retention and to grow existing business
  • Develop and implement strategies for new and existing mandates and communicating them to the assigned team
  • Routinely follow up with clients directly and inquire about their satisfaction, and address their concerns with the relevant teams with the aim of maintaining a relationship of trust with the client
  • Ensure project deliverables are adequately completed and on time (with senior director)
  • Ensure budgetary constraints are respected, both in terms of hours and dollars (with senior director)
  • Monitor for account over-servicing and proposing supplementary activations to address beyond scope requests
  • Take over the execution of your assigned mandates should an unforeseen event occur (such as employee illnesses or departures)
  • Ensure your direct reports comply with company policies, including HR and Administrative policies


Ideal Candidate:

  • Strong, inspiring and empathetic leader
  • Skilled and efficient communicator
  • Multi-Tasker who is results oriented
  • Detailed oriented
  • Adapts quickly
  • Lifelong learner
  • Enthusiastic & high energy
  • Someone with an entrepreneurial attitude


You have:

  • A minimum of 7 years marketing experience
  • Industry experience: Marketing, Communications, Digital Services, Public Relations
  • Strong communication skills, both written and verbal
  • Ability to work in a fast-paced team environment and quickly adapt to changing timelines and priorities
  • Ability to understand customer needs


Please send your resume: