The day-to-day?

As coordinator, Béatrice balances media relations and influencer marketing projects, while providing support on a variety of other mandates. Her role is to support fashion, beauty and outdoor teams by creating solid, authentic links with members in the industry. Her experience in journalism, editing, on film sets and in bars gives her a unique perspective on the agency’s day-to-day operations!

Her motivation?

Passionate about cooking and food, she’s always open to testing recipes and sharing them with family and friends. Whether it’s discovering a new restaurant or reading a new novel, she always finds time for these two complementary pleasures!

Her inspiration?

Pauline Marois for her political involvement and determination to advance the status of women in the workplace and in Quebec society. Now retired, she remains an inspiration to this day for breaking many barriers and paved the way for a more inclusive society more open to women.

A fun fact?

Béatrice has done almost 10 years of musical theater. A real fan of Broadway!