BRP-X - b nation campaign - bicom - Public Relations & Marketing

Influencer Marketing — Campaign for BRP-X

bicom, in collaboration with BRP-X, had a mandate to develop and execute an influencer marketing campaign (micro and nano) to promote the Ski-Doo Adventure, part of the BRP network of experience centres.
Engagement Rate
Contest Entries


Anyone, from beginner to expert rider, and especially those looking for something new, can get the most out of the BRP lineup on all types of terrain.

The main objective was to increase learning on the potential audience for this type of offer, drive awareness for what the BRP-X experience is and increase registrations.


3 micro-influencers were chosen to live the Winter Wow experience as part of a press trip to generate on-site coverage. Each partner also creates one static Instagram post offering their followers a chance to win the experience via Instagram.

12 nano-influencers from b nation were chosen to live the Discovery Day and offer a special promo code on Instagram in exchange for an Instagram post and stories.

Influencers had lots of fun during the Ski-Doo Adventure and the comments are all positive.



At the end of this campaign, bicom was able to generate:

  • 138 mentions: 48 from micros and 90 from nanos
  • 2M impressions: 1.7 M from micros and 375K from nanos
  • An average engagement rate of 7%
  • 400 contest entries