Opportunity

bicom, in collaboration with Revivre, developed and executed a nano influencer marketing campaign to promote a virtual challenge hosted by the brand on October 4^th, 2020. The organic, word-of-mouth buzz generated across social media created genuine excitement by capitalizing on nano influencers’ close-knit, engaged communities.

Actions

• Increase brand awareness and visibility on social platforms such as Instagram and Facebook
• Increase #JavanceEnMarchant visibility across Québec to increase event participation
• Increase donations

Results

• 25 b nation nano influencers
• 519K total reach
• 3,002 interactions (2,832 likes and 170 comments)
• On event day, 3 Instagram Posts and 60 Instagram Stories, generating 100K impressions in 24 hours
• 23 Instagram Posts and 193 Instagram Stories