Opportunity
SkinCeuticals’ mission is to improve skin health and provide advanced skincare backed by science, formulated to protect healthy skin, prevent future damage, and correct signs of aging.
Since social media recommendations from friends and family have 10x more impact than celebrities and influencers, bicom chose to collaborate with 101 Canadian nano-influencers to share their retinol journey with their communities. The campaign’s main objective was to generate awareness for the brand’s Retinol 0.3 and Triple Lipid Restore cream over the course of February 2022.
Actions
bicom activated its nano-influencers database to increase brand awareness and visibility on social media around a 28-day retinol challenge: #SkinCRetinolChallenge.
While introducing retinol into their beauty routine, our b nation nano-influencers and skinfluencers created content over a 4-week period. At the end of the challenge, they shared their product experience with a review and before and after comparison using the Retinol 0.3 cream.
This strategy allowed the brand to build significant organic relationships with real consumers, as well as generate honest feedback on products. Moreover, it allowed the brand to recruit new users by driving advocacy & endorsement from credible sources.
@the_blacker_the_berry Renitol is a powerful but necessary part of a good Anti-aging routine. Stay tuned to see how it works with my skin type. @SkinCeuticals @bnation_bicom #skinceuticals #bnation #skincretinolchallenge #gifted #skinceuticalsca
♬ Smokin Out The Window – Bruno Mars & Anderson .Paak & Silk Sonic
Results
The #SkinCRetinolChallenge campaign achieved a 97% participation rate.
At the end of the campaign, bicom generated:
868 Stories
93 Posts (63 Static, 30 Reels)
198,583 total interactions
A total reach of 6.5M potential impressions
10% average engagement rate
With these strong results, the SkinCeuticals retinol campaign was the most successful b nation campaign to date.
