Opportunity

Vichy commissioned bicom to curate and collaborate with 75 Canadian nano influencers to announce their Vichy.ca summer sale from August 22-31. Partners received a Normaderm product, along with the code ACNE to grant their followers 25% off site-wide. This was a b nation campaign, harnessing the power of Canada’s first ever nano influencer collective.

Actions

• Generate sales
• Create buzz
• Reach the consumer audience by targeting beauty, family and lifestyle influencers
• Recruit new users by motivating non-users to try Vichy products by driving advocacy & endorsement from credible sources

Results

• 16,943 interactions (14,100 likes et 2,853 comments)
• 7% average engagement
• 84 Instagram Posts and 304 Instagram Stories
• Very good product feedback, surpassing results with 9 additional Instagram Posts and 154 additional Instagram Stories
• Strong turnout, with a 119% participation rate
• The selection of influencers was of high quality, with one achieving a record 28% engagement rate
• For the first time in our collaborations with nano-influencers, an IGTV has been created