Opportunity

The main mission of the Fonds de solidarité FTQ is to contribute to Quebec’s economic growth by creating, maintaining or safeguarding jobs through investments in companies in all sectors of activity of the Quebec economy.

The Fonds de solidarité FTQ has mandated bicom to announce the launch of its new TFSA with FlexiFonds, which invests here and plays a concrete role in helping businesses here while encouraging local buying.

Action

Bicom collaborated with 30 nano-influencers from the b nation.

Nano-influencers were invited to share their major projects, which may require the use of the Fund, or to share their interest in investing in local businesses.

A gift basket of 100% Quebec products was sent to participants, in order to refer to the investments of the Fonds de solidarité FTQ in Quebec businesses.

Results

The campaign was a success, so 24 of the 30 nano-influencers contacted agreed to collaborate. With a subject as complex as investing in a TFSA, the nation has succeeded in reaching its community with flying colors.

Bicom finally generated:

• 23 IG publications
• 59 IG Stories
• 4.4K Interactions in total
• A total reach of 361,033 impressions
• Some posts performed wonderfully well, generating an engagement rate of between 3 and 5%.