182K
Total impressions
20
Nano-influencers
100%
Focus group participation
Opportunity
bicom created an influencer relations experiential marketing strategy for Pastel Fluo, with a campaign highlighting 20 nano-influencers across the wellness, mental health and lifestyle verticals.
Actions
bicom launched a b nation campaign to increase Pastel Fluo awareness. In addition, through an online focus group, b nation nano-influencers answered questions to help inform Pastel Fluo’s 2021 content plans.
Ultimately, the campaign helped foster a niche, brand-aligned nano-influencer community.
Results
20 nano-influencers
182K total impressions
4 average posts per nano-influencer
100% focus group participation
Engaged nano-influencers who not only shared their opinion, but their personal anecdotes
