Lancôme French luxury brand’s mission is to make women more beautiful by making them happier. Lancôme believes in beauty for all and for 85 years, the brand has strived to deliver top cosmetic innovations in regards to quality, science and effectiveness.
Lancôme and bicom chose to collaborate with nano-influencers from Canada, who tried out the Lancôme Rénergie H.C.F. Triple serum. It is the Only triple action anti-aging serum that combines 3 powerful dermatological ingredients: hyaluronic acid, vitamin c + niacinamide, and ferulic acid. This campaign aimed to share this serum to consumers and adepts, and show its positive effect on wrinkles, firmness, and uneven skin tone.
bicom collaborated with b nation nano-influencers and provided them with 1 Rénergie H.C.F. Triple Serum for them to try out. They were invited to create content for two weeks to accomplish the following goals:
- Activate 50 nanos-influencers from b nation;
- Bring awareness to the Rénergie H.C.F. Triple Serum by having the participants test out the product.
- Create between 180 and 280 mentions of the product
The campaign achieved an impeccable turnout, with a participation rate of 100%. All of the nano-influencers participated enthusiastically and showed how impressed they were with the product, noting the practical aspect of its 3 in 1 packaging and its quality. The campaign’s goals were thoroughly achieved:
- 50 out of 50 nano-influencers from b nation participated
- 234 mentions : 24 static posts, 22 Reels, 187 stories and 1 TikTok
- Average engagement rate of 5% (IG posts) and 20% (Reels)
- 78 120 interactions: 15,917 Likes, 1,970 comments and 60,741 views