Opportunity
Speedo Canada approached bicom to broaden their social media audience and recruit more recreational swimmers.
Actions
bicom developed a 360-degree approach, including paid social advertising, content creation, influencer marketing, and community management.
The digital team created a comprehensive strategy detailing the new roles of the platform, visual identity and paid advertising plans.
To help the brand reach a larger recreational swimming audience, bicom conceptualized and managed the #SpeedoRoleModels nano-influencer campaign.
Results
Over 6 months:
Facebook: +1.2K followers
Instagram : + 2,195 followers
#SpeedoRoleModels nano-influencer program:
18 posts from 7 influencers
36,467 impressions
Total engagement: 2,565
Paid Strategy:
Instagram CPC $0.19 (vs. $0.45)
Instagram CPM $2.51 (vs. $7.91)
Facebook CPM $6.11 (vs . standard $11.20)
