b nation — Strategy 360 for Speedo - bicom

b nation — Strategy 360 for Speedo

Instagram followers
Instagram CPC


Speedo Canada approached bicom to broaden their social media audience and recruit more recreational swimmers.


bicom developed a 360-degree approach, including paid social advertising, content creation, influencer marketing, and community management.

The digital team created a comprehensive strategy detailing the new roles of the platform, visual identity and paid advertising plans.

To help the brand reach a larger recreational swimming audience, bicom conceptualized and managed the #SpeedoRoleModels nano-influencer campaign.



Over 6 months:

Facebook: +1.2K followers

Instagram : + 2,195 followers

#SpeedoRoleModels nano-influencer program:

18 posts from 7 influencers

36,467 impressions

Total engagement: 2,565

Paid Strategy:

Instagram CPC $0.19 (vs. $0.45)

Instagram CPM $2.51 (vs. $7.91)

Facebook CPM $6.11 (vs . standard $11.20)