b nation and Supporo Fall Campaign - bicom
Supporo

b nation – Fall Campaign for Supporo

October 2022
+340K
Impression
+10K
Interactions
30
Participants
10%
Average Engagement Rate

Opportunity

With their new Fashion and Sport collection coming out, Supporo offered 30 nano-influencers the chance to try out their compression socks and see for themselves their health benefits as well as add a special touch to their personal style!

Actions

b nation aimed to raise Supporo brand acknowledgement by sharing the excitement about their new compression socks collection. To do so, b nation enlisted 30 nano-influencers who had a specific need for compression to spread the word about the new line. The campaign allowed the nano-influencers to test Supporo’s compression socks and their impacts on their health, then creating content to share their experience with their followers on Instagram.

Results

The campaign had a 73% participation rate.

At the end of this campaign, bicom was able to generate:

  • 54 stories
  • 17 IG posts and 5 Reels
  • 10,366 total interactions
  • A total reach of 343K potential impressions
  • An average engagement rate of 5% for IG publications and 15% for Reels