Opportunity
Vichy tapped bicom to generate visibility and conversation on social platforms for the launch of their new LiftActiv Specialist SPF 30 moisturizer with broad spectrum UVA + UVB protection.
Since recommendations on social media from friends and family have 10x more impact than celebrities and influencers, bicom recommended a nano-influencer campaign to promote the new product and generate product interest among consumers.
Actions
bicom activated 75 nano-influencers across Canada to increase brand awareness and visibility on social media.
All participants received the new product to trial and were asked to publish their review on the product launch day.
Results
The campaign achieved outstanding results; with a 100% participation rate, it was also Vichy’s most diverse campaign to date.
By the end of the campaign, the b nation community generated:
74 Instagram Posts
324 Instagram Stories
18K total interactions
1.6M impressions
6% average engagement rate
