12,908,923
Total impressions
18
Media hits
11
Digital mentions
Opportunity
Camden is an integrated advertising agency with multi-level expertise, offering graphic design, video production and creative services.
Camden tapped bicom to increase its visibility in the Canadian media landscape in connection with their Hong Kong office opening.
Actions
Bicom’s strategy has been to capitalize on the opening of the Hong Kong office to generate visibility opportunities for Camden.
Bicom adapted and distributed a press release
Bicom also conducted customized approaches to the media to obtain coverage and interviews.
Results
Traditional Media
CNW Newswire:
18 media hits, for a total of 12,908,923 total impressions
Organic Mentions
11 media hits, for a total of 1,307,000 total impressions
Total Campaign Reach
14,215,923 impressions
