For the holiday season, bicom developed a paid search engine optimization strategy. In a crowded and competitive brand category, this tactic made Gin Betchwan stand out from other local gins and generated consideration during a key sales period.
Created three topical, brand-relevant ads targeting three seasonal categories: gift ideas, 100% Québec & push to key retailers
Launched campaign 3 weeks prior to the holidays to take advantage of shopping buzz.
Campaign pushed traffic to SAQ website as the primary point of sale
13.25% click-through rate (CTR)
24.57% consumers reached within the ad group containing keywords related to Québec products
$0.13 cost per click (CPC)
$1.30 industry benchmark
“Shop local” angle ensured strong campaign performance