Influencer Marketing — National Campaign for Olang - bicom

Influencer Marketing — National Campaign for Olang

Traditional media mentions
Social Media impressions


Olang, the Italian boot company, renewed its mandate with bicom for a fifth year in a row to orchestrate an integrated national influencer and media relations campaign.

The main objective was to increase brand awareness and visibility among Canadians and promote the FW20/21 collection through media relations and social media targeting fashion and lifestyle consumers.



bicom organized a 4-part campaign, consisting of:

Proactive and reactive traditional media across English and French Canada

Paid broadcast television campaign in English Canada

Paid campaign with four English Canadian influencers

Micro and nano influencer organic seeding program


72+ traditional media mentions (print, online, blog, etc.) generating over 61 million impressions, a 93% increase from 2019 results

Over 4 million social media impressions from paid influencer partnerships and organic seeding campaign

Even with the COVID-19 pandemic and media’s focus on shopping local brands and products, the campaign was nevertheless a success