Influencer Marketing — Québec campaign for Fonds de solidarité FTQ - bicom
Fonds de solidarité FTQ

Influencer Marketing — Québec campaign for Fonds de solidarité FTQ

576,600
Impressions
20
Mentions
1,157 
Interactions

Opportunity

Fonds de solidarité FTQ’s primary mission is to contribute to and invest in Québécois companies‘ economic growth by creating, maintaining and safeguarding jobs.

The Fonds de solidarité FTQ commissioned bicom to develop a public relations campaign highlighting their new TFSA Tax-Free Savings Account) created in collaboration with FlexiFund.

 

Actions

Influencers were engaged to share their medium-term, long-term and large-scale projects and goals, as well as their interest in investing in local businesses.

By confirming their participation, they received a gift basket of 100% Québecois products to tie back to the Fonds de solidarité FTQ’s primary mission.

 

Results

2 partnerships

20 mentions

16 Instagram

3 Posts

13 Stories

4 Facebook mentions

3 Posts

1 Story

Resulting in:

576,600 impressions

1,157 interactions

3% engagement rate (average engagement rate is 1-2% for an influencer with 1,000+ followers