Fonds de solidarité FTQ’s primary mission is to contribute to and invest in Québécois companies‘ economic growth by creating, maintaining and safeguarding jobs.
The Fonds de solidarité FTQ commissioned bicom to develop a public relations campaign highlighting their new TFSA Tax-Free Savings Account) created in collaboration with FlexiFund.
Influencers were engaged to share their medium-term, long-term and large-scale projects and goals, as well as their interest in investing in local businesses.
By confirming their participation, they received a gift basket of 100% Québecois products to tie back to the Fonds de solidarité FTQ’s primary mission.
4 Facebook mentions
3% engagement rate (average engagement rate is 1-2% for an influencer with 1,000+ followers