The primary objective was to introduce the collection and its two limited-edition flavours, raspberry mint and lemon ginger, and build organic social media buzz.
bicom developed an organic influencer marketing campaign, sending creative mailers (containing a yogurt 4-pack, golden spoon, satin napkin and pink reusable caps) to influencers in Montréal and Toronto so they could stage their own glamorous Versailles moment.
The campaign generated:
3 million+ organic social media impressions
68% participation rate
122+ organic Instagram Posts
These strong results stemmed from bicom’s comprehensive influencer sourcing process, ensuring the target influencers’ Instagram feeds echoed the campaign concept and objectives.