27.6M
reach
42
organic mentions
2
interviews
bicom developed a three-step press relations strategy:
Pre-Poutine Week: personalized media approaches to key journalists to get the word out about Poutine Week before February 1.
During Poutine Week: approaches to radio station researchers to coordinate poutine deliveries for hosts.
Post-Poutine Week: personalized media approaches to share winners’ lists with journalists.
Results
27.6M reach
42 organic mentions
2 interviews
